Caroline,
I’ll be straight about how you got here. I only found your work last week. I was looking for the one person who could hold the world I’m building, because I know my limits in building it alone, and your interview stopped me. I went through everything of yours I could find after that.
I’m building Tero out of Abbotsford, to go out into the world in October. The register I’ve held it to from the first day, with a creative agency beside me, is the one you learned from the inside.
This isn’t a job ad. It’s the world, laid out plainly, so you can see it before we ever speak. If it lands, I’d love to buy you a coffee.
Keelan
There is an old room in every house. The oldest one, with a door that locks from the inside. You run the water hot, and the day stays on the other side of it.
Most of us don’t stay in it long. Not for want of loving a bath. For want of a reason to stay.
Tero is the reason. A studio for the bath: sound, stories, breath and spoken word, composed to be heard in warm water and nowhere else. Released the way records are, named and dated, only when there’s something to say.
Tero grows in three phases.
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The studiophase one · the software
A membership of audio, made for warm water. Ambient sound, breath and spoken word, released like records.
The first release in every series is free. -
The consumablesphase two
FATHOM first, a mineral soak of Zechstein magnesium and Australian pink lake salt. For the long soak, not the quick rinse. Then scents, oils, and everything else the bath asks for.
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The hardwarephase three
A bath for one, with sound engineered into the vessel, felt through the body as much as heard. Designed in Melbourne, to be built with an established industrial-design and engineering partner. For high-end homes, and commercial spaces.
A concept render, made in the studio. The design is indicative, to be resolved with the industrial-design partner.
The studio comes first. The rest follows.
For something that hasn’t launched, a lot of it is already built behind the scenes.
The studio is all but finished. The identity is done. FATHOM is in development with the manufacturer. The bath moves quietly behind it all.
Melbourne. The first release to the world, October 2026.
I should be honest about my limits here. I’m a solo founder from the engineering world, new to the industry you’ve spent your career inside, and fascinated by it. For months I’ve been pulling these houses apart to understand how they build their worlds: how a register is held, what gets refused, why they last.
That’s the homework, and I’ll keep doing it. But reading a house from the outside is not the same as building one from within. In every house above, the eye holding the world is half of everything, and I know exactly how much this seat carries. That’s why I want it filled from the first days, while everything is still soft enough to shape.
I’ll say this part plainly. This is the world I’m newest at, and the one I most want to get right. I’m building a suburb over from Aesop. The studio I’ve opened early conversations with for the bath, March Studio, built Aesop’s stores. And every deep dive I run keeps pointing back to the same eye. Yours.
What drew me in is simple. You’re focused on design and storytelling, and the brands you’ve worked with have real taste. That’s the whole job here: at Tero the story and the product are the same object. The sound, the film, the words, the salt, one world, held by one eye.
I can hold the vision. The craft deserves better hands than mine.
Early days, honestly. Everyone helping me build this has responded better than I dared hope, but day to day it is still one person holding it.
Founding Creative Director. Here is what Tero brings to it.
Would love to chat, if the timing ever works and this sparked something in you.
Keelan
keelan@tero.au · +61 416 569 946 · Collingwood Yards, Melbourne